Watsons Bay Beach Club
Branding and Signage

Project detail

The Watsons Bay Beach Club is a space where the historic and contemporary unite. The brand pays homage to the history and magnetism of the old Military road and injects this waterfront space with a taste of  ‘mid-century Miami cool.’ The identity performs as a graphic extension of both the architectural design aesthetic as well as the established Beach Club ambiance which seeks no urgency as time seems irrelevant within this relaxed, fresh and fun atmosphere.