The Bar Brand People are a Sydney-based design studio specialising in hospitality branding, signage, packaging and interior graphics.

We work with a range of clients within the hospitality sector, including bars, restaurants, cafés and hotels; both new and established. The small size of our team ensures each project receives our full attention to detail as we consistently deliver creative and considered design outcomes regardless of scope of budget.

What we do

  • Brand Identity Design

  • Brand Strategy

  • Menu Design

  • Packaging

  • Venue Naming

  • Poster Design

  • Marketing Collateral

  • Publications

  • Website Design and Development

  • Photography

  • Social Media

  • Interior Spatial Graphics

  • Functions and Events Packages


  • 2022 Pentawards, Gold Award

  • 2022 World Brand Design Society, Silver Award

  • 2015 AGDA Award, Winner

  • 2015 Kantar Information is Beautiful Awards, Feature

  • 2013 The Dieline, Top 10 Packaging Feature

Published works

  • 2016 Inspire, Design Magazine

  • 2016 Eat & Stay – Restaurant Graphics & Interiors, Publication

  • 2014 Green First, Publication