Maybe Sammy Cocktails
Branding and Packaging

Project detail

The Bar Brand People collaborated with award winning Sydney bar Maybe Sammy to design the packaging for their suite of bespoke bottled cocktails.

The Maybe Sammy mixologists have perfected the craft of the ready-to-pour cocktail, and the packaging design needed to reflect the premium product. The labels are minimal and refined, with the custom debossed gold foil providing visual impact against the deep green of the box. The foil detail extends to the front and neck label, complimenting the gold lid.

The series features a trio of elegant 500ml bottles, with miniature 100ml versions of each cocktail. Every detail on the bottles and boxes have been carefully considered, ensuring the experience extends beyond the drink inside.