Daniel San Manly
Branding and Signage

Project detail

Formerly described as the location Mr. Miyagi, Layne Beachley and Flume would meet up for a chow-down, Daniel San is a one of kind experience on Manly’s beachfront.

The Daniel San concept captures the fun and slightly quirky elements of Japanese culture infused with a rock ‘n’ roll vibe. The brandmark finds the contrast between a sharp rock band logotype and the fun, almost three-dimensional ‘bubbly’ aesthetic found in Japanese culture. All graphic elements in venue reflect the ‘Daniel San’ character, creating both an adventurous social and culinary experience.